50
disposable eye mask
Worth a lookShows low returns (1.1%), but a small market ($87K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$17.75avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Great$6.95–$39.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,255.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Market size
Bad$87K$87K/yr · 64K searches
Signals Low Review Barrier