60
discreet vibrator
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.49avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Great$5.02–$44.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,086.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 257K searches
Signals No Dominant Brand