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dinosaur wrapping paper
Worth a lookShows searches that convert (11.3% search→purchase), but prices mostly outside the sweet spot ($5.90–$13.78) keeps it on the watch list.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great421.91avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Okay$208K$208K/yr · 198K searches
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.90–$13.78cheapest to priciest tracked listing — scored on the share inside $15–$100