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dexcom g7 adhesive patches
Launch itA $1.2M/yr market growing +33.4% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 1.4M searches
Avg price
Great$17.00avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$6.03–$31.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.4%90-day search growth — must beat 0% to launch
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,345.16avg incumbent reviews — the moat a new listing must climb