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detachol
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$26.37avg listing price — sweet spot $15–$100
Price range
Great$8.88–$117.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,903.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Market size
Okay$139K$139K/yr · 34K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf