68
depends postpartum underwear
Launch itA $4.8M/yr market growing +14.0% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$4.8M$4.8M/yr · 1.5M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$31.48avg listing price — sweet spot $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Great$9.65–$59.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Review moat
Bad23,984.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand