54
dental crown
Worth a lookShows beatable incumbent ratings (3.5★), but brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Avg price
Incredible$29.57avg listing price — sweet spot $15–$100
Price range
Great$6.33–$73.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,187.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay$131K$131K/yr · 49K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Signals Quality Gap