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dental cleaning
Launch itA $1.3M/yr market growing +7.0% this quarter with returns at 0.6% — clears our launch bar.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 670K searches
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$2.59–$25.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Review moat
Bad19,236.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand