42
delta grab bar
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$59.91avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$9.40–$132.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good862.08avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 38K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Returns
Bad5.6%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality