61
deli paper
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good850.12avg incumbent reviews — the moat a new listing must climb
Market size
Good$513K$513K/yr · 872K searches
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Price range
Okay$4.34–$23.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand