68
degreaser
Launch itA $2.0M/yr market growing +19.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$2.0M$2.0M/yr · 1.4M searches
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.64avg listing price — sweet spot $15–$100
Price range
Great$3.53–$50.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,189.23avg incumbent reviews — the moat a new listing must climb