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defunkify laundry detergent
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.71avg listing price — sweet spot $15–$100
Price range
Incredible$19.63–$47.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$338K$338K/yr · 74K searches
Review moat
Okay2,683.9avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand