46
decompression back belt
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$67.35avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$246K$246K/yr · 182K searches
Price range
Okay$25.65–$226.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,617.04avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad7.0%return rate — above 5% kills the launch gate
Growth
Bad-21.6%90-day search growth — must beat 0% to launch