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decolorized iodine
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Growth
Good+41.9%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Good$4.10–$25.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,714.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 97K searches