71
deck brush
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Great+73.8%90-day search growth — must beat 0% to launch
Avg price
Great$17.41avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$8.62–$29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$541K$541K/yr · 338K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,113avg incumbent reviews — the moat a new listing must climb