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dear apothecary collagen peptides
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$28.16avg listing price — sweet spot $15–$100
Price range
Great$13.78–$41.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad40,563.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$12K$12K/yr · 7K searches