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dayquil and nyquil pack liquid
Skip itSoft demand (-37.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.06avg listing price — sweet spot $15–$100
Price range
Good$4.83–$34.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$173K$173K/yr · 95K searches
Review moat
Okay3,547.87avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-37.4%90-day search growth — must beat 0% to launch