40
dark green tissue paper
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$4.47–$28.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,345.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.62avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 39K searches