43
dark green ribbon
Skip itPrices mostly outside the sweet spot ($4.18–$14.19) — this niche doesn't clear our bar today.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,741.24avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Bad$8.25avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 156K searches
Price range
Bad$4.18–$14.19cheapest to priciest tracked listing — scored on the share inside $15–$100