57
d3
Worth a lookShows searches that convert (19.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$6.2M$6.2M/yr · 2.4M searches
Price range
Good$6.34–$34.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.18avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad51,700.3avg incumbent reviews — the moat a new listing must climb