49
cute heating pad
Skip itSoft demand (-30.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.36avg listing price — sweet spot $15–$100
Price range
Great$14.03–$39.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$158K$158K/yr · 433K searches
Review moat
Bad5,780.65avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand