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custom night guards for teeth grinding
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Price range
Incredible$14.96–$25.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.62avg listing price — sweet spot $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Okay$202K$202K/yr · 98K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Review moat
Bad12,684.89avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap