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crutch tips
Worth a lookShows searches that convert (12.2% search→purchase), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,115.75avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.8%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.41avg listing price — sweet spot $15–$100
Market size
Okay$176K$176K/yr · 139K searches
Price range
Okay$6.12–$19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse