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52

cross stitch magnifier with light

Worth a look

Shows a sweet-spot price point ($26.59 avg), but soft demand (-22.1% this quarter) keeps it on the watch list.

Market size 31Growth 14Conversion 66Competition 62Returns 51Price range 84Avg price 95Brand share 69Review moat 24Quality gap 76

Avg price

Incredible$26.59

avg listing price — sweet spot $15–$100

Price range

Great$8.65–$56.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Good3.0%

return rate — above 5% kills the launch gate

Market size

Okay$144K

$144K/yr · 92K searches

Review moat

Bad5,324.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

Reviews