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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.35avg listing price — sweet spot $15–$100
Price range
Okay$6.75–$22.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$199K$199K/yr · 153K searches
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad11,567.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand