62
creatine packets to go
Launch itA $1.3M/yr market growing +19.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.43avg listing price — sweet spot $15–$100
Price range
Great$8.46–$66.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 385K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,339.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality