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50

cr2477

Worth a look

Shows searches that convert (26.8% search→purchase), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.

Market size 65Growth 23Conversion 100Competition 15Returns 97Price range 43Avg price 38Brand share 25Review moat 62Quality gap 57

Conversion

Incredible26.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Good$617K

$617K/yr · 219K searches

Review moat

Good1,037.7

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$6.73–$21.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.52

avg listing price — sweet spot $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Reviews