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Launch itA $1.1M/yr market growing +1.5% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 626K searches
Avg price
Great$15.64avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$6.75–$36.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,037.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand