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covid antibody test
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.6M$2.6M/yr · 299K searches
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$93.88avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$33.25–$163.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Review moat
Bad18,416.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price