45
couch shaver
Skip itSoft demand (-18.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.73avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$8.13–$35.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 58K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Review moat
Bad19,747.82avg incumbent reviews — the moat a new listing must climb