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55

cora super plus tampons

Worth a look

Shows searches that convert (21.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 30Growth 69Conversion 100Competition 8Returns 98Price range 95Avg price 91Brand share 0Review moat 47Quality gap 70

Conversion

Incredible21.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Incredible$15.02–$31.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.51

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+50.2%

90-day search growth — must beat 0% to launch

Review moat

Okay1,770

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$137K

$137K/yr · 29K searches

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Reviews