61
copper
Launch itA $1.9M/yr market growing +8.1% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 1.8M searches
Avg price
Great$17.27avg listing price — sweet spot $15–$100
Price range
Great$7.72–$43.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Review moat
Bad8,035.8avg incumbent reviews — the moat a new listing must climb