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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 61Growth 22Conversion 97Competition 7Returns 97Price range 59Avg price 46Brand share 6Review moat 22Quality gap 33

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Good$537K

$537K/yr · 312K searches

Price range

Good$6.47–$27.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.55

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Review moat

Bad9,063.63

avg incumbent reviews — the moat a new listing must climb

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

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