40
cooling sleep
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.89avg listing price — sweet spot $15–$100
Price range
Great$13.25–$35.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,362.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 60K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand