60
coochie tighter
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$27.21avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.89–$146.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,369.19avg incumbent reviews — the moat a new listing must climb
Market size
Good$279K$279K/yr · 478K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand