35
contec
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$41.21avg listing price — sweet spot $15–$100
Price range
Good$8.67–$125.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,527.28avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 27K searches