56
contact lens case
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 2.2M searches
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay3,837.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Avg price
Bad$7.42avg listing price — sweet spot $15–$100
Price range
Bad$3.42–$16.06cheapest to priciest tracked listing — scored on the share inside $15–$100