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Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Good505.63avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Price range
Okay$5.18–$19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.17avg listing price — sweet spot $15–$100
Market size
Bad$51K$51K/yr · 48K searches
Signals No Dominant Brand