55
construction party plates
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($49K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Review moat
Great216.6avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Avg price
Good$14.29avg listing price — sweet spot $15–$100
Price range
Good$5.80–$35.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 60K searches