40
conforming stretch gauze bandage
Skip itPrices mostly outside the sweet spot ($3.35–$15.52) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.94avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,883.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$54K$54K/yr · 37K searches
Price range
Bad$3.35–$15.52cheapest to priciest tracked listing — scored on the share inside $15–$100