50
condoms that change colors from bacteria or disease
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$17.11avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good$749K$749K/yr · 566K searches
Price range
Good$8.18–$29.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Review moat
Bad30,109.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand