60
concentrated peppermint oil
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$22.13avg listing price — sweet spot $15–$100
Growth
Great+91.0%90-day search growth — must beat 0% to launch
Price range
Great$6.90–$48.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Bad18,893.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 25K searches