72
compostable plates
Launch itA $1.3M/yr market growing +35.0% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$23.66avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Market size
Great$1.3M$1.3M/yr · 823K searches
Competition
Great34%top-5 click share — an open shelf
Price range
Great$3.88–$53.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Good+35.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,737.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand