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compostable forks
Worth a lookShows searches that convert (19.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.43avg listing price — sweet spot $15–$100
Review moat
Great355avg incumbent reviews — the moat a new listing must climb
Price range
Great$3.01–$70.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Market size
Good$425K$425K/yr · 113K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality