57
compost bags
Launch itA $2.3M/yr market growing +6.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.3M$2.3M/yr · 1.2M searches
Avg price
Great$15.14avg listing price — sweet spot $15–$100
Price range
Good$8.80–$23.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,500.71avg incumbent reviews — the moat a new listing must climb