65
commode liners
Launch itA $1.5M/yr market growing +5.0% this quarter with returns at 2.2% — clears our launch bar.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$22.47avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 481K searches
Price range
Great$9.84–$41.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,276.97avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand