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colon broom
Launch itA $4.0M/yr market growing +6.8% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$4.0M$4.0M/yr · 2.2M searches
Avg price
Incredible$36.23avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.74–$60.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good703.78avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand