42
colloidal minerals
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Great$14.71–$32.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.12avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,297.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$69K$69K/yr · 50K searches
Growth
Bad-32.4%90-day search growth — must beat 0% to launch