58
collapsible bucket
Launch itA $909K/yr market growing +37.9% this quarter with returns at 2.1% — clears our launch bar.
Market size
Great$909K$909K/yr · 1.1M searches
Avg price
Great$15.58avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$8.03–$28.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.9%90-day search growth — must beat 0% to launch
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,408.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality