46
coflex
Skip itSoft demand (-59.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.10avg listing price — sweet spot $15–$100
Price range
Good$5.16–$142.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,635.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$95K$95K/yr · 54K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-59.9%90-day search growth — must beat 0% to launch